Packaging for eCommerce Industries
Packaging for eCommerce industries is big business. The rise of customers shopping online is phenomenal. With millions of packages sent through the mail or by freight each day, it is important to get your packaging right. Part of the experience of shopping online is the anticipation of a package that excites our senses and is a pleasure to open.
eCommerce packages can arrive from around the world, travelling long distances to get to our post boxes. The right kind of packaging is tough and able to handle long postage times. It should be aesthetic with branded messaging. Packaging should be secure but not too hard to open (there is an actual thing called “Wrap Rage”). It should be made of recyclable, eco-friendly materials. Adding to the complexity is the need for packaging to be lightweight and affordable to send.
Our tips on packaging for eCommerce businesses:
The right packaging for the right product
You may be a retailer of bargain goods, appealing to the discount hunter. Your packaging may only need to use value for money materials to keep shipping costs down. Or you may sell quality products for the discerning online shopper. Your eCommerce packaging would reflect the expense with some branding perhaps and good quality packaging. This is an opportunity to use packaging to delight your customers if the items you sell warrant the extra effort and expense.
Right size packaging
To save on costs the packaging needs to be the right size for the objects they encase. Extra packaging adds to the freight costs and too little will result in damage, increased bad reviews and costly returns and refunds.
Environmental packaging for eCommerce industries
Overpackaging and bulky fillers do not impress the consumer who is environmentally conscious. Avoid plastic-based tapes and choose natural gummed paper tapes such as BondTape that are much more effective. Try natural Kraft paper wrappings and Paper-based fillers. Packaging that can be recycled boosts your business’ green credentials.
Speed up your packaging
To speed up your packaging invest in good quality tape dispensers that are ergonomically designed. The last thing you want is to develop repetitive strain injury after fulfilling a big order. Choose packaging that is easy and quick to assemble. Flat packed boxes take up little storage space in the warehouse and if they have crash lock bases, take little time to assemble. If your production line is increasing you may want to invest in a carton sealing machine for more efficiency and to speed up the process.
Returnable packaging
Make it easy for your customers to return items by providing reversible packaging or adding an extra seal for cartons. Providing a return address label with prepaid postage will encourage an attempt to return faulty items before giving a bad review. It will also encourage customers to have faith that future purchasing from your business will be a positive experience.
Branded packaging
Some companies like to build brand awareness by adding their logo and colours to packages and tapes. It gives a good impression and can circumvent the blandness of ordinary packaging. The downside to branded packaging is that is more expensive, it takes more time to produce and it can encourage theft. If an individual in the delivery chain can determine the items in your package, they may commit theft if it is appealing to them. One way of getting around this is to print the branding on the inside of the packaging or include leaflets and logos with the filler.
Tamper proofing packaging
These days you can buy bulk lots of tamper-proof packaging, the most common is poly courier bags. They are strong, white and tampering becomes evident. If you have cartons to ship, then gummed paper tapes are the most effective tamper-proofing. The gummed paper bonds with the corrugated layer of the carton, creating a super seal that stops hands slipping in to help themselves.
Packaging for the eCommerce industry requires insight into shopper behaviour and desires as well as the practicalities of shipping conditions. Choosing easy to pack solutions and eliminating the risk of loss and damage during transit will make sure your products are packed efficiently and delivered intact and on time.
eCommerce packaging is a marketing opportunity, embodying branding and delivering a positive shopping experience to your customers.
If you can improve your profit margin by getting your eCommerce packaging right and improving your supply chain processes, you are on the road to success in the online shopping universe.
Innovative packaging solutions for eCommerce industries
Packline is a reputable supplier of packaging solutions for eCommerce industries. Our Better Packages range of doculopes and courier bags ensure your shipments are lightweight, tamper proof with clear evidence of the delivery address. Our high-performance strapping machines speed up the processes in your supply chain. We supply a range of tape dispensers and water activate carton sealing options for better security during shipment. We have carton sealing machines that can seal a box both top and bottom simultaneously at speed and be ready for the next carton in seconds.
We aim to meet the exacting standards of eCommerce industries across Australia. Our innovative, high-quality products and services will help you reduce costs, improve productivity, enhance workplace safety and promote care and concern for the environment. We are motivated to provide quality products with professional customer service. For more information about our range of polypropylene packaging equipment and other products, feel free to contact us today, and we will get back to you. To place an order you can locate a Packline Solutions Stockist near you.
